It's no secret that most artists tend to shy away or distance themselves from the business side of art.
That's because they're worried about selling out. They're worried that marketing is inauthentic and they don't want to jeopardize their relationship with their audience.
But marketing can be more than that.
The problem is, most marketers fail to realize the potential of marketing. They focus entirely on results - on converting - and fail to realize that they're telling a story.
What happens then is the marketing fails to connect with an audience, it comes off inauthentic, and gets lost in the noise.
Marketing's real potential lies somewhere in the middle - in between the realms of business and art. That's where I live.
As a comic creator myself, I have a hard time sitting on the sidelines of my industry.
So, instead, I spend a lot of time working to make the Comic Industry a better place.
Creator At Large was built to help creators navigate the modern comics landscape, and use modern business & marketing strategies to build independent careers.